5 Business Driving Metrics For Digital Marketing

In the digital marketing age, not only the measurable metrics and other analytical data are possible and available in real-time, the need to measure these data is paramount as evidence to success. In a constantly and rapidly changing business landscape, the need to measure digital marketing success as efficiently as possible has increased in importance more than ever before. Every digital marketing tool available has some means of measuring success made available through the various metrics business owners can obtain.
Today, in the digital marketing world, numbers are the key points around which the whole story rotates.
Do you want to know how worth your time is that you’re spending on writing those clever Facebook posts?
Check the number of reactions, comments and shares you are getting and see how many of your “Fans” and their friends you are reaching. If your followers loving your tweets on Twitter, check the number of re-tweets you are getting.

I want you to focus on five numbers, 5 digital marketing metrics that will drive your business.
Key Metric #1- Page Behavior on Google Analytics:
Google Analytics is a powerful tool for brands, bloggers or businesses alike. Through use of Google Analytics, you can uncover a tremendous amount of data about your website that can be used to enhance your marketing and business development strategies.
The problem is there are literally thousands of numbers to look at.
You can check the full website traffic as a whole or any single individual page by checking the single screen of Google Analytics.
When you click on ‘All Pages’ option, you’ll see all the websites and you can get there by entering Google Analytics, by selecting the ‘Reporting’ tab and then scrolling down, simply click on ‘Behavior’. Once there click on “Site Content” and then “All Pages”.
Look at the wealth of information!
From there, you can see the top performing pages on top ranked by ‘Page views’. From there you can make decisions about what’s working, what’s not and what our community wants more (or less!) of.
Looking at the traffic channels will allow you to see which channel is the largest driver of traffic to your site. You’ll notice that the Channels are listed in order of driving power; the Channel at the top is the one that drives the majority of site traffic.
2. Provide Better Analytics:
What’s the point in spending all the time and effort in building an email list if the people on the list never open the emails that you sent them?
Email open rate is a critical metric with which you should be intimately familiar with. But, according to me, the first you must know that what’s a good email open rate in digital marketing scenario.
It’s a question get asked a lot, as it depends on the condition and some other metrics
Your email open rate is calculated by dividing the number of unique opens by the amount of emails sent, minus the number of bounces:
Open Rate = Unique Opens / (Number of Emails Sent – Bounces)
, CosciiTech
So, out of the people who actually received your email, your open rate is the percentage of people who opened that email. Across all industries, the average open rate for the second quarter of 2016 was 25%, according to Experian’s benchmark report.
However, the more accurate answer really depends on your industry of digital marketing. For example, MailChimp reports that the average open rate for companies in hobby industries is 28.49%, whereas the average open rate in the marketing/advertising industry is 17.85%. That’s a pretty significant difference.
So, if you really want to have a benchmark to measure against, you should be looking at the average open rates for your particular industry.
The massive fluctuation is based on the segment of our entire subscriber base we choose for the mailing and the subject.
You need to become familiar enough with your digital marketing criteria to understand what a good open rate is versus a bad one based on your business, your market and the type of emails you are sending to the different segments of your list.
, CosciiTech
Key Metric #3 – Facebook Post Engagement:
Facebook post engagement really depends on Facebook fanpage numbers.
It doesn’t really consider the number of fans you’re having on your Facebook account, what really matters is the number of people engaging, reacting, commenting and sharing your posts.
When calculating Engagement Rate for Competitors, you don’t have access to their Facebook Insights.
data, but can still draw meaningful insights by looking at engagement relative to total fans. This method of calculating Engagement Rate in digital marketing can also be used to measure page Engagement Rate for your competitors, since it does not require page insights data.
This calculation for Engagement Rate can also be referred to as Engagement as a percent of total fans. To draw meaningful conclusions, make sure that when comparing competitor engagement rates, you use this calculation for your brand as well.
As a rough comparison, the number of Facebook Fans you have is similar to the size of your email list. The number or percentage of post engagements is similar to your email open rate and link clicks.
, CosciiTech
Key Metric #4 – Landing Page Conversion Rate:
What you think, what does it really mean by a good landing page? A good landing page really means ‘High Converting’.
We have an absolute scale to measure our landing pages performance in digital marketing.
If our landing page conversions rate (the number of people who complete the information divided by the number of people who land on the page) is under 30% we pull the page, work on it and try again.
From 30% to 50% is considered “average” for us and we leave the page up while we continue working on it. Above 50% is considered “good”.
But, the point is how do you calculate your landing page conversion rates.
The landing page conversion rate is simply the “Results” divided by the “Link Clicks”.
Key Metric #5 – Blog Social Sharing:
When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk about it, comment about it, and put it on every social network you possibly can. At the same time, we can’t rely on social media as the primary distribution channel in digital marketing.
How many people share our blog posts, and where, tells us the relative value of the information we are providing for our online community.
By using alternative forms of content promotion, you can gain a huge advantage over the competition. Instead of trying to gain clicks, views, conversions, and engagements from a narrow slice of the population, you’re able to maximize huge amounts of traffic from new sources.
I want to share the techniques that let you share your content easily. These are:
  • You should start with the right content, with the primary goal in producing a blog article isn’t to “rank” as much as it is to create a well-written piece of content.
  • Write content for your target persona, which includes a few demographic facts and figures along with a fictional name and photo of the person you’re trying to reach.
  • You should know about your topic clearly.
  • Use long-tail keywords because they will drive targeted traffic to your site.

  • Don’t be afraid of the numbers, embrace them. They provide amazing insights that will drive your entire business.
    , CosciiTech

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