What are some of the digital marketing strategies for eCommerce

Digital Marketing, CosciiTech

Even in this digital era, we are facing so many challenges for e-commerce sites. We have enormous shopping options. But, thanks to Google, people can check prices quickly, compare your products with your competitors, and decide what to buy before they even reach your site.
With a rapidly growing digital landscape, let’s discuss some of the strategies to help you with the e-commerce platform.
1. Enhance product visualization:
Using exceptional product visualization allows you to quickly and effortlessly show off your products so consumers can look at the details without necessarily having to read about them. If 3D technology is available, use it to increase engagement and enhance the shopping experience.
2. Add video:
Although not all products require video, if you’ve got something to show off, show it in action. HubSpot reported that 81% of consumers say video provides confidence in making purchases. If you can show how well your product slices and dices, people will understand what it does and why they need it.
3. Leverage Artificial Intelligence:
AI can make a significant impact on your e-commerce sales. AI collects the info and uses it to accurately predict how a customer will react based on past behavior. Measurable metrics such as conversion rates, bounce rates, and engagement rates provide valuable insight into the effectiveness of your site and how people use it.
You can gather data to provide the clues you need to improve your site and encourage conversions and loyalty. The better the experience for your customers, the more likely they will be to return, recommend your products, and provide positive reviews.
4. Product filtering :
The more products you offer, the more you require advanced product filtering. No one has time to search your site based on a convoluted inventory plan that doesn’t make sense to them. Instead, you have to provide them with the tools to shop on their terms and find what they need quickly.
42% of major e-commerce sites are not using advanced filtering, you could gain by having the considerate site that enables customers to find what they need effortlessly. The more attributes you offer, the easier it is to shop.
5. Automate with Chatbots:
Being available to answer questions now, makes shopping so much easier. You can instantly resolve issues allowing them to make their way to the shopping cart. Bots make it easy to converse with customers in a very human manner and, in turn, offer a personalized experience that can significantly influence purchases. Chatbots provide up-selling options on the spot while letting customers know when a discount or deal is available.
Chatbots are also inventory savvy, and they can track top sellers so that you never run out of stock.
6. Flexible delivery:
Forty-five percent of online customers have abandoned their carts when they find out the delivery options don’t suit their needs.
People want to pay and know their products will arrive quickly. At the same time, they might also want to know that if they don’t need their order now, they can pay less for delivery if they choose. You need to consider ways you can make speed and efficiency your number one priority while keeping the price in mind.
7. Leverage wish list:
Having a wish list on your site provides you with a gold mine of information. You can leverage those wish lists by sending personalized emails to customers to encourage them to buy. Emails can include sales notices, clearance warnings, or low inventory counts to create a sense of urgency.
8. Mobile friendly:
According to the Outer box, 7% of mobile users had made an online purchase using their phones within the last six months prior to their survey. It is crucial for your website to be mobile-friendly. Google found 73% of consumers will leave an unfriendly mobile site to use a site designed for mobile use.
9. Encourage purchases through social channels:
Use social channels to encourage purchases. Instead of trying to compel people to go to your site, let them purchase your products directly from their feeds. This option is available on Facebook and Instagram.
10. Improve Checkout:
By making your check out simple, you will reduce cart abandonment by making transaction simpler for your customers.

If you can do it on one page, then that’s all the better for your customers’ shopping experience! If a single page is not possible, at least make it easier for customers to take a step back if they change their mind or make a mistake. Having a highly visible progress bar will help.
E-commerce marketing strategies are essential to generating more traffic to your site and encourage purchases. These 14 strategies will help you up your game and get more of that elusive market share.

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