The things you should not do on Social Media

Social media, CosciiTech

Social media, being an obstacle course for new marketers, offers so much potential. But at the same time it has pitfalls. There’s no right way to use social media, but as it turns out, there is a wrong way. Making if mistakes is not the end of the world, it’s better to steer clear when possible. The best way to forge a successful campaign is to know what not to do.
Let’s discuss few things what not to do on social media:
1. Not editing:
Don’t publish anything without proofreading or editing. Everything your brand posts to social media becomes solidified as part of your digital marketing footprint. Miscommunicating information can change the way your customers view your brand. For a small business, however, this could sink credibility and deplete customer loyalty.
2. Putting all of social media platforms in one basket:
Different social media platforms are designed to meet the needs of a specific audience. Just as your business has a target, so too does Instagram, Twitter, and WhatsApp. LinkedIn, for example, is a social space for professionals and B2B marketing. Other platforms, such as Snapchat, are far less professional and draw a younger crowd.
You don’t need to have an account on every platform but choosing 2-4 and posting regularly broadens your readership. Be sure to interact with customers whenever possible to strengthen your position on the site.
3. Marketing without any planning:
The road to success always goes via planning and strategies. It doesn’t matter how great your content is if there’s nobody there to read it.
Some concepts outlined in your strategy should include:
-Target audience for each platform in use.
-Content schedules.
-Communication tactics.
-Metric tool management.
-Time investment.
4. Referencing sensitive material:
Social media offers a relaxed atmosphere; this is part of its charm. It lets businesses and consumers interact on a less formal platform. Despite the causal element of conversation, it’s important to protect your business’ reputation by avoiding offensive material.
5. Ignoring Negative Feedback:
Ignoring customers feedback is one of the greatest mistakes a marketer can do. Negative feedback brings the experiences of your customers to your attention. When a consumer has a problem with your brand, whether it’s a product or service, an apology should be issued. The way a business deals with negativity has the greatest impact on consumer opinion.
Even if you are making mistakes, be honest and transparent. Don’t forget to be professional. Stand behind your brand and be the voice you want consumers to remember when they see your logo.
6. Being too Formal:
Engaging with your customers is a huge part of what these platforms are for. Take the opportunity to relax and have a bit of fun. Use your content to show consumers the lighthearted side of your brand.
Try posting content like:
– “Introducing the office” videos
– Memes that poke fun at your own brand
– Contests which include audience interaction
7. Separating Social Media and your Homepage:
Your web presence is made up of every platform your brand takes part in. This includes your website, social media pages, blogs, press releases, news articles, and mobile apps. Your Facebook and Twitter pages should link to your website and vice versa. Including social media buttons will help internet users share your brand with friends and family. This leads to more traffic, higher rates of conversion, and increased revenue.
8. Not Monitoring Automoted Tools:
Automation tools let you schedule posts to multiple platforms, but they’re not perfect. There are bugs and human error to consider. Having a second set of eyes on your automation will help keep things running smoothly. Even with help, checking up on these systems once or twice a month is a good idea.
9. Taking a Political Stand:
Celebrating national pride is great, but there are less aggressive ways to do so. Encouraging voters by posting a picture of yourself wearing a “go vote!” pin will garner far better responses from the public. Aside from possibly offending people, having a strong political opinion as a brand could lose your business. This is one area where separating your personal and business life is necessary.
Social media requires plan and confidence to drive. Research, regular maintenance, and a strong sense of customer service are pivotal in achieving success.

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