What are the three cost effective ways to promote your product

Product, CosciiTech

If you are going to start a business but you’re not sure where to start when it comes to promoting, then welcome to the world of digital marketing. In wide world of digital marketing you can share information about almost anything, anywhere, without spending a ton of money.
Beyond basic social media activity, what are some other ways to get the word out? Read on for some simple strategies.
1. Email Marketing:
Email marketing remains one of the least expensive and most effective digital marketing methods. Almost 90% of marketers use email as their main lead generation tool. Email marketing is the most effective because it cost basically nothing to start and run a campaign. Also, email marketing tools available today typically come with many built-in features to help you stay organized and on track with specific campaigns.
– Build an effective email
– Create content that converts
– Take follow up and track
2. Referral Marketing:
Now more people are doing much more research online, using social media and reading reviews before making a purchase. The truth is that people trust their peers over brands. But also falling into the scope of referral marketing is news stories, testimonials, influencers. Those reviews that you read before buying a product basically act as free advertising.
Influencer Marketing:
When you connect with an influencer and get them to promote your product, you automatically tap into a huge audience. People follow celebrities or other types of influencers on Instagram because they’re not only interested in the people, they’re interested in a specific activity.
3. Affiliate programs:
Affiliate programs are a great way to get the word out about your product or business without spending too much money. What you’ll do here is create a URL for everyone who is promoting your stuff and then they can share in their own feeds. Each link serves the purpose of tracking and managing which affiliate is making a sale. This is one form of free advertising and can be a useful way of getting the word out about your brand.
Because there are so many options for advertising online, online advertising leaves plenty of room for you to get creative with your ad campaigns. You can create innovative promotions and events to help you engage on a face-to-face level with the followers.

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